Digital Transformation
We study transformation strategies and performance mechanisms in organizations and industries.
Yonsei University · Graduate School of Information
Digital Innovation and Technology Management Lab
Data-driven research on digital innovation, AI, and technology management.
Research
Research Areas
We examine digital transformation, AI-enabled decision-making, and the diffusion and impact of technological innovation through data-driven research.
AI Management
We analyze how AI adoption affects decision-making, productivity, and organizational capabilities.
Technology and Innovation
We explore innovation diffusion, commercialization, entrepreneurship, and ecosystems.